I’m an expert in marketing and advertising – classic advertising, direct marketing, social marketing, sales marketing. Working as a freelancer now, over 25 years of experience.Specialized over the last years beside creative direction and copywriting in creative planning: developing sales driven campaigns, B2B and B2C. I learned my job in Germany, in the top agencies like Ogilvy, BBDO, TBWA, Wunderman, JvM and many more, working on hundreds of different projects. And never stopped asking questions and learning more. Mandatory for my work is trend research – which is also a hobby of mine. By doing this I prefer the bottom-up-strategy instead of the top-down-research – which leads to more efficiency and down-to-earth results. My preferred clients are those who believe in data, insights, and strategies – combined with creativity. Clients who are willing to leave the comfort zone of traditional ways of marketing and want to go further. And not just do what everybody else is doing. Because in the end: it’s the numbers that counts, the results. Not the way …
