Teramind is seeking an enthusiastic, well-rounded digital marketing manager who is eager to help us develop, grow, and maintain our inbound marketing strategy. The ideal candidate will have significant experience and proven skills in lead generation, persona profiling, inbound marketing, content marketing, lead follow up, sales funnels, SEO/SEM, Google Analytics, and market automation systems. This person should understand the fundamentals of marketing and branding, and be ready to join a fast paced company that is changing the way organizations handle internal IT security.
This job is Full-time, REMOTE.
Responsibilities
Ensuring our sales team has enough MQLs and SQLs to exceed Teramind’s aggressive growth targets by creating, implementing, and maintaining a high ROI digital strategy
Qualify all incoming leads by responding promptly
Be accountable and responsible for managing inbound lead generation tools like paid campaigns, SEO/SEM, re-targeting, e-mail marketing, and social media ads
Be responsible for improving conversion rates and optimizing campaign results by constantly evaluating the lead lifecycle, journey, and creating new personas and lead profiles
Forecast, measure, analyze, and report on the outcomes and ROI of activities on sales pipeline (full funnel), revenue, and cycle lengths
Coordinate and manage content across all platforms and be hands on in the writing/editing process as needed
Requirements
Minimum 3 years of successful B2B experience in demand generation and inbound marketing (including lead generation and nurturing, SEO/SEM, marketing campaign execution and measurement)
Ability to drive rapid lead and revenue growth with strategies that you help develop with the team
Demonstrable experience with marketing automation systems such as Marketo, Pardot, or similar
Extremely organized, highly efficient, and motivated to work independently and on a team
