Content Marketing Coordinator at Amy Porterfield

Content Marketing Coordinator at Amy Porterfield

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Content marketing is one of the core engines that runs our business and allows us to get our life-changing courses into the hands of those who need them most.

Our ability to produce hyper-relevant and helpful content for both people who’ve never heard of us AND our existing audience is a pretty big deal ‘round these parts.

If you’re a creative, organized, digital marketing savvy self-motivated superstar who’s up to the task of helping us crank our content marketing engine to full capacity, keep reading…

This position’s primary focus is to assist in the development, implementation, and optimization of the company’s overall marketing content strategy. You’re a master in understanding performance and priorities, and able to assist the Marketing team in the creation of original content to attract cold and warm audiences to our world (and offerings).

The Content Marketing Coordinator will be directly supporting our Inbound Marketing Manager, who is responsible for inbound marketing initiatives such as ongoing lead generation/funnels, content marketing, website optimization, marketing automation, SEO, and more. In addition, this role will also be supporting our Product Marketing Team during launches.

We’re looking for someone with strong copywriting skills who understands the importance of brand voice, quality content, and has some understanding of SEO. You’ll be writing content for assets like free guides, lead generation quizzes, blog posts, LinkedIn articles, checklists, cheat sheets, video scripts, pre-launch content and more.

Amy’s known for her ability to break big ideas and strategies down into bite sized, easy to understand pieces and it’ll be your job to create content that does the same.

As a company that teaches online marketing, it’s important that our Content Marketing Coordinator is committed to excellence and always up to learn new things. We need someone who’s experienced, confident, and ready to dive in headfirst and make things happen!

This role is full-time and work-from-home. In addition to working alongside our Inbound Marketing Manager, you’ll also work closely with other key team members in both the Marketing and Content Department .

We’re not your average company — we always make sure our team members have plenty of freedom and flexibility to live their best lives, recharge, and have fun (major perks of working as a remote team!)

That said, the online marketing world doesn’t take breaks — that’s why we need our team members to be flexible too. The tasks required in this role typically fit into an 8-6pm schedule but during product launches, we sometimes tap into hours outside that range.

Our dream Content Marketing Coordinator is open to finding their own rhythm and creating a schedule that serves their life while aligning with the guiding principle of “until the job is done.”

Duties and Responsibilities

The Content Marketing Coordinator will be creating content that’s appealing to both cold audiences and our current audience. You’ll be creating content for social campaigns, lead magnets, product launches and other relevant areas. Strong copywriting skills are essential to this role!

This position requires strong attention to detail and organizational skills. Our ideal candidate will understand how to meet our audience where they’re at — they need to know how to communicate and break down big ideas and strategies step-by-step (Amy style!) We’re looking for a creative self-starter who can take our direction and run with it to create valuable, and high-quality content that will serve to attract more of our ideal clients.

Some of your responsibilities will include…

  • Support the Inbound Marketing Manager in the creation and execution of online campaigns for web traffic, lead generation, branding, and more
  • Creating content for content marketing assets like lead magnets, video scripts, blog posts, and promotional materials
  • Assist in campaign creation efforts by collaborating on projects with internal and external team members and partners
  • Provide QA for content by proofreading for spelling, grammar, punctuation, readability, and SEO best practices
  • Create clear, concise and grammatically correct copy for PR and internal campaigns, often with short deadlines
  • Work closely with Inbound Marketing Manager and Community team to execute social campaigns for promotions, lead magnets, product launches and other relevant opportunities
  • Upload content to CMS (WordPress)
  • Stay up-to-date on what our competitors and industry leaders are doing, making suggestions for what we can learn and improve
  • Repurpose existing content for use across different channels
  • Conceptualize and draft SEO-friendly captions, articles, and posts for a number of channels and audiences
  • Support our PR agency and other external partners as needed
  • Working with the content team to ensure marketing outreach and initiatives from both departments align and support each other

Skills and Abilities

The ideal candidate possesses the following strengths and skills:

  • Bachelor’s degree preferred
  • Excellent copywriting skills
  • 2+ years’ experience in the world of digital marketing, launches, and project management
  • Understanding of inbound marketing
  • You’re a great writer with a knack for taking big concepts and breaking them down so they’re easy for people to understand
  • You understand the importance of keeping a consistent brand voice and you always prioritize clear over clever
  • A strong understanding of the importance of high-quality content in the digital marketing stratosphere and intimate knowledge of all the steps involved in the creation process
  • You’re able to spot a typo from a mile away and transform B+ content into A+ with ease
  • Motivation comes easily to you, you’re a self-starter but you also love collaboration and working with a talented team
  • Juggling multiple projects and to-do’s simultaneously is no problem for you — you work well under pressure, meet deadlines and keep promises
  • Insane attention to detail and high standards when it comes to quality
  • General understanding of WordPress (or similar CMS) and Google Analytics
  • Experience with Asana or a similar project management tool
  • Basic understanding of on and off page SEO best practices
  • Basic understanding of keyword research
  • Strong editorial skills
  • Excellent research skills
  • Outstanding communication skills (both written and verbal) — you have a knack for offering and receiving constructive feedback and ensuring everyone is on the same page

Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.

If you want to step into a role with a great opportunity, enjoy knowing all the details and have an entrepreneurial spirit, this just might be the role for you!

Want to learn a little bit more about us? Keep reading!

What We Do:

We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.

In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. We give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.

We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintain the strength and flexibility to change course as our business evolves.

Meet Amy

You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast, or from the courses and webinars she offers to help entrepreneurs build their business through social media and online marketing strategies.

Our Values

Our team is ambitious (always striving for excellence), hungry (competitive to the core; always wanting to be at the top) and enthusiastic (always excited about the work we are doing.)

We do whatever it takes to get the job done.

  • “That’s not my job” is not part of our vocabulary.
  • Since we are a small, but mighty team, we jump in where needed and are not afraid to get our hands dirty in the details.
  • We do whatever it takes to do the best we can in our specific roles.

When it comes to our customers and community, we lead with compassion.

  • We understand that everyone is doing the very best they can in the moment.
  • We subscribe to the belief that everyone we connect with is fighting their own battle we know nothing about.
  • We believe that compassion and kindness are exactly what they need to keep moving forward.

We are all coachable.

  • We are willing to make mistakes, learn from them quickly and continue to grow.
  • We put down our defenses, take a moment to process, take the feedback and run with it.

We each take complete ownership of our roles.

  • Never will you see us pass off our job or project to someone else.
  • Although we know we can always ask for help, we keep our own monkeys.
  • We each feel extreme pride in the work we are doing and we own our projects like a boss.

We are resourceful to the core. You will never hear us say it can’t be done. We will find a way.

  • We are creative, strategic and thoughtful in our actions. We believe there is always a way to make it work and we will do the digging to figure it out.
  • We don’t expect others on the team to tell us what to do or how to do it. We always help each other out when needed, but ultimately, when needed, we do the work to figure things out.

We laugh . . . a lot.

  • We genuinely like working with each other, so finding the fun in the moment, even when things are tough, it is just part of our culture.

Team Porterfield Perks:

Did we forget to mention all of the Team Porterfield perks? We’re fast-paced and rapidly growing. Our small but mighty team is full of talented and motivated individuals who enjoy coming into work. But these awesome perks help just a little too:

The Benefits:

  • Competitive compensation, bonus potential and flexible-time-off, along with ample company paid holidays
  • Health Insurance
  • Generous 401K Program
  • Never working on your birthday again! Hit the beach or the spa, we don’t care what you do, just don’t come to work!

The Team:

  • What can we say? We really like each other! From team-building events and happy hours to annual team trips, we like to work hard and play hard!
  • Plus you’ll be workin’ for boss lady Amy Porterfield! (Did you know she was nominated for Forbes’ Top Social Media Influencer?)

The Culture:

  • Forget the traditional corporate culture. Amy left that behind years ago for a reason and has created something entirely different! Have a question? Have an emergency? Having a bad day? At Team Porterfield we’re all family and here to support you however we can!

The Development:

  • Something you’ve always wanted to learn? We offer annual professional and personal development opportunities and you get to choose!

While still taking care of business we like to take care of our community too! Whether it’s participating in the office food drive or Amy’s annual charitable bonus, giving back is important to Team Porterfield!