Content marketing is one of the core engines that runs our business and allows us to get our life-changing courses into the hands of those who need them most.
Our ability to produce hyper-relevant and helpful content for both people who’ve never heard of us AND our existing audience is a pretty big deal ‘round these parts.
If you’re a creative, organized, digital marketing savvy self-motivated superstar who’s up to the task of helping us crank our content marketing engine to full capacity, keep reading…
This position’s primary focus is to assist in the development, implementation, and optimization of the company’s overall marketing content strategy. You’re a master in understanding performance and priorities, and able to assist the Marketing team in the creation of original content to attract cold and warm audiences to our world (and offerings).
The Content Marketing Coordinator will be directly supporting our Inbound Marketing Manager, who is responsible for inbound marketing initiatives such as ongoing lead generation/funnels, content marketing, website optimization, marketing automation, SEO, and more. In addition, this role will also be supporting our Product Marketing Team during launches.
We’re looking for someone with strong copywriting skills who understands the importance of brand voice, quality content, and has some understanding of SEO. You’ll be writing content for assets like free guides, lead generation quizzes, blog posts, LinkedIn articles, checklists, cheat sheets, video scripts, pre-launch content and more.
Amy’s known for her ability to break big ideas and strategies down into bite sized, easy to understand pieces and it’ll be your job to create content that does the same.
As a company that teaches online marketing, it’s important that our Content Marketing Coordinator is committed to excellence and always up to learn new things. We need someone who’s experienced, confident, and ready to dive in headfirst and make things happen!
This role is full-time and work-from-home. In addition to working alongside our Inbound Marketing Manager, you’ll also work closely with other key team members in both the Marketing and Content Department .
We’re not your average company — we always make sure our team members have plenty of freedom and flexibility to live their best lives, recharge, and have fun (major perks of working as a remote team!)
That said, the online marketing world doesn’t take breaks — that’s why we need our team members to be flexible too. The tasks required in this role typically fit into an 8-6pm schedule but during product launches, we sometimes tap into hours outside that range.
Our dream Content Marketing Coordinator is open to finding their own rhythm and creating a schedule that serves their life while aligning with the guiding principle of “until the job is done.”
Duties and Responsibilities
The Content Marketing Coordinator will be creating content that’s appealing to both cold audiences and our current audience. You’ll be creating content for social campaigns, lead magnets, product launches and other relevant areas. Strong copywriting skills are essential to this role!
This position requires strong attention to detail and organizational skills. Our ideal candidate will understand how to meet our audience where they’re at — they need to know how to communicate and break down big ideas and strategies step-by-step (Amy style!) We’re looking for a creative self-starter who can take our direction and run with it to create valuable, and high-quality content that will serve to attract more of our ideal clients.
Some of your responsibilities will include…
Skills and Abilities
The ideal candidate possesses the following strengths and skills:
Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.
If you want to step into a role with a great opportunity, enjoy knowing all the details and have an entrepreneurial spirit, this just might be the role for you!
Want to learn a little bit more about us? Keep reading!
What We Do:
We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.
In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. We give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.
We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintain the strength and flexibility to change course as our business evolves.
You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast, or from the courses and webinars she offers to help entrepreneurs build their business through social media and online marketing strategies.
Our team is ambitious (always striving for excellence), hungry (competitive to the core; always wanting to be at the top) and enthusiastic (always excited about the work we are doing.)
We do whatever it takes to get the job done.
When it comes to our customers and community, we lead with compassion.
We are all coachable.
We each take complete ownership of our roles.
We are resourceful to the core. You will never hear us say it can’t be done. We will find a way.
We laugh . . . a lot.
Team Porterfield Perks:
Did we forget to mention all of the Team Porterfield perks? We’re fast-paced and rapidly growing. Our small but mighty team is full of talented and motivated individuals who enjoy coming into work. But these awesome perks help just a little too:
While still taking care of business we like to take care of our community too! Whether it’s participating in the office food drive or Amy’s annual charitable bonus, giving back is important to Team Porterfield!